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With the “One Nation, One Tax” rolling out in a few weeks, it’s the ideal time to analyse and understand the effect of GST on the microbrewery industry. Goods and Services Tax, in short, GST has been all the rage for the last few months. From endless speculations to unfounded rumours, the industry is rife with discussions on how it will all work out.

WHY HAVE LIQUOR PRODUCTS BEEN KEPT OUT OF GST?

For now, Liquor products have been kept out of GST, and nothing short of a constitutional amendment can bring it under the umbrella of GST. This is because alcohol and petroleum taxes are two of the most dominant contributors to the State coffers. Different states impose varying taxes on liquor products, and this is the main reason for huge differences in the prices between states. Liquor has always been the cash cow for most state governments, and they aren’t willing to let go of it.

IS A PRICE INCREASE IN THE CARDS?

In spite of repeated requests from representatives of the alcoholic beverages industry, state governments were not ready to relinquish the lucrative revenue from liquor. As, a result, the prices of hard drinks can be expected to go up by 20%, beer by 15% and wine by 5%. However, increasing the prices of liquor is not as smooth as other consumer products. The industry has to get the approval of governments before revising prices. This further adds to the burden of brewers.

THE IMPACT OF THE INCREASE IN TAXES OF RAW MATERIALS

In a recent interview with Economic Times, Mr Shekhar Ramamurthy, the Managing Director of United Breweries stated that GST would make a significant impact on beer prices. This is because while the output product (beer) is out of GST, the input products (raw materials) are not exempt from the tax.

Currently, the input materials are taxed from 12 to 15% under excise duty, sales tax and VAT. Once GST rolls out, this tax can increase to 18%. The taxes on raw materials are expected to increase by 3 to 6%. This increase in input taxes is likely to cause an increase in the price of beer sold in the market.

SECOND-HAND BOTTLES AND THE TAXES

Currently, many beer manufacturers make use of second-hand bottles. The primary reason is that it’s cheaper than new bottles. This is because these bottles dont pass through a factory gate after the first use thereby don’t attract excise duty during the second, third or fourth use. All subsequent uses only incur sales tax.

On the contrary, if the GST council implements full taxation for second-hand bottles, it would increase the tax on such bottles from the current 5 to 6% to 12-18%.

The microbrewery industry is hopeful that the GST council will exempt second-hand bottles from GST. Used goods are reused not only in breweries but several other industries.

FREIGHT CHARGES AND TAXATION

The third factor that impacts micro-breweries is the transport costs. Currently, freight attracts 15% service tax. Once, July comes, and GST is implemented, the taxation will increase to 18%. This is a significant impact as most microbreweries depend on different methods of freight to ship their products to various parts of the country.

THE ISSUE IS NOT JUST BEING LEFT OUT OF GST, BUT FAR-REACHING

The demand from micro-brewers and the industry as a whole is to bring liquor under GST. This not only helps to make the business more profitable but also ensures that there is uniformity in prices across states.

Currently, different taxes by state governments make a huge difference in prices from one state to another. If liquor is brought under GST, it will ensure that the prices remain the same throughout the country. You no longer have to pay different prices for the same bottle of beer in Jammu, Tamil Nadu or wherever you’re located.

Let’s hope that the GST council considers all the issues listed here and makes quick plans to bring beer and other alcoholic beverages, under the “One Tax, One Nation” scheme all over the country.

Get right consultation on Microbreweries in India @ Rohit Jafa Brewing solutions. We can be checked on www.microbreweryindia.com | Talk to us @ (+91)9811233358.

You would have come across the quote, “Beer is proof that God loves us and wants us to be happy”, gracing t-shirts and mugs. This saying is attributed to Benjamin Franklin. However, a quick Google search reveals that this is one more urban myth making the rounds. Yep, the founding father of USA never said that about beer.

This is a classic example of beer myths that are shared on social media. Beer is a drink that has been around for thousands of years and is one of the most popular drinks in the world. Sadly, it’s one of the most misunderstood too. From beer belly to avoiding canned beers, this humble frothy drink has taken all the myths in its stride.

We think it’s time to set some things straight. Here, in this article, we right some wrongs and spread the truth and make you aware of the actual science, behind five popular beer myths. Grab a pint of your favourite brew and let’s get started!

MYTH #1: “I DON’T DRINK BEER, FOR I FEAR THAT I MAY GET A BEER BELLY.”

This is one of the most popular myths. Ask any non-beer drinker, why they don’t touch the drink, you are sure to get this standard reply. There is not even a single ounce of truth behind this one. Beer makes you fat, just like any other high-calorie dessert or food makes you fat.

If you eat potato chips and pizza, while lounging on the couch, you’re sure to get fat. The same applies to beer. Just because you drink beer, you don’t gain weight magically. You put on the kilos because you lead a sedentary lifestyle and follow an improper diet.

Don’t you think that it’s a tad unfair on beer to blame your belly on it?

MYTH #2: BEER TASTES GOOD ONLY WHEN IT’S SERVED ICE COLD

We blame the reason for this myth on the false advertisements created by the big brands in the industry. Slogans like “The coldest beer in the world” or “As cool as ice” or “Tastes just like a cold mountain stream” have been shoved at us for years, across all media.

Remember the beer ads that were showcased during cricket matches? The ones were ice climbers brought cold beers to your house? Or the ones where people took an ice box to the beach to store their bottles of beers? The message each of these ads tried to hammer into us, is this, “Beer must be drunk ice cold”.

The truth is far from that. Science proves that foods and beverages that are consumed at warmer temperatures trigger signals that activate your taste buds. On the other hand, ice cold drinks numb the taste buds and you end up missing some of the aromas and flavours present in your brew. This is why ice cold Coca-cola has only one note and no other flavours.

Different beers have different optimal serving temperatures. So, the next time, don’t skip out on trying a new beer, just because it isn’t served cold.

MYTH #3: DRINKING BEER KILLS BRAIN CELLS

You may have heard of this the first time you tried to sneak a beer into your room while in high school. It was probably your mother’s way of dissuading you from drinking, in your teen years. While it’s true that beer impedes your cognitive function, you must remember that it applies to all alcoholic beverages and not just beer.

When you consume alcohol, it temporarily damages the parts of your brain that transmit and receive information, leading to a lack of cognitive ability and decreases your inhibitions. However, the effect is temporary, and your brain cells get back to optimal functioning once the effect wears off.

On the contrary, recent research from the University of Illinois in Chicago, suggests that consuming beer can actually make you smarter. Now, that’s happy news and what better way to celebrate it, than with a pint of the frothy brew.

MYTH #4: BOTTLED BEER IS BETTER THAN CANNED BEER

This is more of a personal preference. While some beer lovers swear by the canned drinks, others wouldn’t touch it with a 40-foot pole. However, many people believe that cans make the beer taste metallic.

This is far from the truth. The aluminium cans used for bottling beer contain a water-based polymer lining. This prevents the metal from reacting with the beer and keeps the flavours intact.

So, the next time you come across terrific craft ale in a can, don’t shy away from it based on some random myth. If you are still hesitant, you can pour the drink from the can in your favourite glass and sip away.

MYTH #5: BEER IS A MAN’S DRINK

We don’t know the time when this myth started or the reason behind it. Just like you hear the saying, “Wine is a woman’s drink”, we often keep hearing, “Beer is a man’s drink”. There is no shred of truth behind any of these sayings.

And, in fact, we know plenty of women who love beer and men who prefer wine to beer. Don’t let gender stereotypes hamper you from enjoying your favourite drink.

WRAPPING IT UP

Now that we have cleared the air, it’s time to go forth and spread the word. Do your bit in ending these inaccuracies once and for all. Impress your friends with your new knowledge and debunk these myths the next time you hear them.

Explore the vast world of beers and enjoy your favourite brew in your own style with no regard to falsely propagated myths.

Get right consultation on Microbrewery setup in India @ Rohit Jafa Brewing solutions. We can be checked on www.microbreweryindia.com | Talk to us @ (+91)9811233358.

It’s a historic time for craft beer. As the industry gains market share and is seeing an unprecedented growth in popularity and sales, a huge number of craft breweries are opening all across the country.

Let’s face the truth. You’ve always dreamt of a job where you aren’t bound to a desk and a major part of your day is spent on drinking tankards of beer, on company money. You’ve always envied those who work at a brewery.

While working or running a microbrewery is nothing like your average desk job, it comes with its own set of challenges and hurdles. It isn’t all rosy and tinted as you imagine. With that said, it must also be noted that it’s never boring and comes with an exciting set of ever-changing challenges and is entirely satisfying.

Now, it’s time to take a closer look at the lifecycle of setting up a microbrewery. Right from the moment the idea pops into your mind, to the time you sell your first beer, there are several stages involved. Let’s take a peep into the lifecycle of a craft brewery and what it takes to become successful in the industry.

STAGES OF DEVELOPMENT OF A CRAFT BREWERY

Running a brewery requires more hands-on involvement when compared to other regular enterprises. Just like any other business, there are points in the lifecycle of a microbrewery that determine the rate of your growth and ultimately your success. It isn’t a simple equation. Figuring out the formula for success depends on a large number of factors.

The major processes involved are manufacturing and distribution – the infrastructure, procuring the raw materials, the brewing mechanism, space for fermentation, packaging the final product, sales and marketing strategies and not to forget the hospitality component like a taproom or a bar to sample your brews.

Apart from these you also have to take care of the various licensing requirements, trademarks, taxes and insurance, along with complying with both national and state policies.

Every aspect of the process must be aligned to ensure smooth operation. You need to balance stress points to keep the process moving.

The evolution of a craft brewery from yet another start-up to profitable venture is extraordinary. Several experts state that reaching the first thousand is harder, than reaching for the subsequent thousand.

Once you have established a name for yourself in the industry, the journey becomes easier. Here are the six steps that help you on the right track.

STEP 1: DRAFTING YOUR BUSINESS PLAN

Once you’ve done your research about starting a microbrewery in India, the next step is to write a solid business plan. Starting a brewery isn’t simple. It requires planning, organisation, heaps of hard work and patience to yield favourable results. And, a solid business plan will help you smoothen out the rough patches you face while starting.

Just like any other business, you need to include the following in the plan:

1. What is the overall cost of producing your beer?
2. How are you going to sell it and for what price are you going to sell it?
3. What makes your beer different from the rest in the market aka your USP?

A detailed and well-researched business plan not only helps to improve your business but also aids in securing initial investment for your business.

STEP 2: FINDING THE IDEAL LOCATION

Once you have drafted your business plan, the next step is to find the perfect place to start your brewery. Will you be operating from your own backyard or will you set up shop in a rented place? Whatever, be your plan, it’s best to choose a location that provides scope for growth and expansion. This will avoid shifting your brewery to another location when you grow.

Ask yourself these questions, when choosing a location:

1. Is the local market receptive to craft beer?
2. Will I be able to sell it right at the place of production or should I sell it elsewhere?
3. Will I be able to procure the right raw materials and workforce at an affordable price?

These questions will help you get started on your search for the ideal location.

STEP 3: CHOOSING THE RIGHT BREWERY EQUIPMENT

The key to finding the right equipment for your microbrewery is to partner with experts in the field. Not only they have the expertise and experience, to help you get started quickly, they are likely to provide you with support if any issues arise later on. Also, when you choose microbrewery equipment supplier, you can reduce the overall costs.

STEP 4: BUILDING A WORKING RELATIONSHIP WITH VENDORS AND OTHER MEMBERS OF THE LOCAL COMMUNITY

Starting a microbrewery is not a solo endeavour. It requires the support of the local community. You need to identify the right vendors who will provide you with fresh, raw ingredients and plan distribution channels to sell your beer in the neighbouring towns and cities.

These relationships not only help you have a smooth operation but also determine how fast you grow your business.

STEP 5: FUNDING A BREWERY

Raising capital for any investment is a daunting task and breweries are no exception. Do you have reserve funds that you will use to set up your microbrewery or will you be starting out with a business loan? Whatever be your means of funding, try to get it under control so that there are no glitches later on.

STEP 6: OBTAINING THE INSURANCE & LICENSING REQUIREMENTS

Just like any other venture, microbreweries require insurance and licensing. While insurance may seem pretty steep at the beginning, insuring your business will work out in your favour in the long run. It protects you from any accidents at work and other damages.

Also, you need to obtain special licenses before you can brew and sell your beer in the market. These licensing policies vary from state to state in India.

WRAPPING IT UP

Above all, remember that no one business plan works out for all. While microbreweries may look similar, each one differs from the next one by a vast gap. Try to understand your business and come up with a solution that fits your exact requirements.

“DREAM BEER & MAKE BEER AT YOUR OWN MICROBREWERY”

M/s Rohit Jafa Brewing Solutions is one of the best microbrewery equipment suppliers in India. If you are looking to set up a microbrewery in India, you can contact us where we can discuss on the advantages, complete business plan, likely pitfalls etc. so that whatever money you spend gives you the best yield. You can contact us at www.microbreweryindia.com or call us at +91 98112-33358.

If I could have my favourite brew, for every time this question pops up, then I would be one totally delighted bloke. Yes, there is one question that often follows me ominously around everywhere I go. Curious friends and nosy relatives often ask me, “What’s the bloody difference between craft beers and commercially produced ones?” whenever they see me, nursing my lovely, craft ale.

Once and for all, I want to put an end to this debate and here’s my tuppence worth on the topic.

MAINSTREAM BEERS VS CRAFT BEERS

When people usually think of beer, the chances are that craft ale isn’t the first thing that pops into their minds. And can we really blame them? After all, microbreweries are called “micro” for a particular reason. They are small; do not produce gallons of beers that are commercially available and cater to a small niche of the audience, who value them.

On the contrary, mass produced beers are produced on a massive scale and are available everywhere from your local watering hole to supermarket aisles, either in bottles or cans. I am pretty sure that the first sip of beer you had in your life would have been a “mass produced” or commercial beer. You know the ones.

So, if you didn’t fall head over heels in love with the drink at the first sip, it isn’t your fault actually. It’s because you haven’t yet tasted the good ones yet.

We can hear you saying, “What’s the big difference? After all, they are both the same drink!” Actually, the difference is quite evident, like night and day.

GET READY TO BE BLOWN AWAY BY THE COMPLETELY DIFFERENT TASTES OF CRAFT BEERS

Craft beer is a beer that is produced at a micro brewery. As the name implies, a micro-brewery is one that is small in scale and does not produce as many gallons of beers as compared to commercial breweries. The emphasis is on quality over quantity. The taste is entirely different, and your taste buds are in for a real treat.

Craft brews make use of local ingredients that are fresh, and the brewing process isn’t completely mechanised. Some micro-breweries even brew by hand, lending a unique flavour to the end drink that is unlike anything you have ever tasted.

EXPLORE THE SIGNATURE FLAVOURS & UNIQUE AROMAS OF CRAFT BEERS

Of course, each craft brew is different. This is because different breweries experiment with different flavours and ingredients. This is what makes craft beers so appealing to beer lovers. They love that they can try out different flavours, every single time they pick up a mug of a signature beer.

Indian masala, peppermint, eggnog, hibiscus, Filter-Kaapi flavoured – whatever be your fancy you are sure to find a craft beer that tickles your taste buds.

IF CRAFT BEERS TASTE BETTER, THEN WHY DON’T COMMERCIAL BREWERIES SWITCH OVER TO THEM?

The simple answer to this is: Economics. It’s more cost-effective and cheaper to produce a commercial beer when compared to a signature, craft brew. Commercial beer makes use of cheap ingredients and mechanical brewing techniques that churn out barrels of beer every single day. Also, commercial breweries employ snazzy marketing techniques to mask the subdued flavour of their brews.

On the contrary, craft brewers are fiercely proud of their brews. Right from choosing high-quality ingredients like the best barley and the perfect hops, each step of the craft brewing process is handled with the utmost precision and nourished with truckloads of love to produce the desired flavour and perfect consistency.

WRAPPING IT UP

There, you have it, my differences between craft beers and commercially produced beers. In a nutshell, I prefer craft beer for the unique tastes, high-quality and the freedom to break free from stale, flavourless mainstream brews.

Have you had your encounter with craft beers and what made you fall in love with them?

Rohit Jafa Brewing Solutions offers our customers a complete set of brewing microbrewery, malt mill, fermentation storage tank, and hot liquor tans in various levels Brewery Machinery.If you are looking for the best microbrewery equipment manufacturer in India then you are at the right place, call Rohit Jafa Brewing Solutions, we are available on www.microbreweryindia.com or call us on (+91) 98-11-233358.

A decade or so ago, craft beers were virtually unknown in India. All that, the lovers of the frothy drink had, were a handful of big names, which offered nothing novel in taste or quality. Enter the year 2006 when craft beers began to make an appearance in India for the first ever time and the life of the beer connoisseur changed forever.

From unique pubs to weddings and corporate events, craft beer has taken over the taps across the country. Worldwide, craft beer sales have seen a massive increase by 15% in the last year alone.

With that said, it’s time to get the basics right!

WHAT EXACTLY IS CRAFT BEER?

To put it in a nutshell, any beer that isn’t mass produced is termed as a craft beer. The Brewer’s Association, the international trade group for craft beer, defines the term as “Beer from breweries that are small, traditional and independent”.

Brewers who produce less than 6 million barrels per year are generally classified as craft brewers. While the segment has far lesser sales when compared to the profits of big names like Carlsberg, Royal Challenge, Budweiser, and Kingfisher it’s true that the impact of the nation’s upcoming craft breweries can’t be ignored.

Now, let’s have a look at the reasons, why we believe that the craft beer industry in India is taking off at unprecedented levels.

BEER DRINKERS ARE LOOKING FOR NEW TWISTS TO THEIR FAVOURITE DRINK

Beer drinkers are open to experimentation. A regular Corona or Haywards isn’t cutting it for beer aficionados anymore. People are looking for new and stronger flavours. This has given rise to exciting flavours and aromas like hibiscus or mango or filter kaapi flavoured beers. There has never been a better time to start drinking beer, than right now.

CRAFT BREWERIES ARE MORE OPEN TO EXPERIMENTATION

Just like beer lovers are trying out new, exciting, contemporary flavours, brewers too are free to experiment with flavours. They are figuring out new hops and unique flavours to retain and grow their loyal customer base.

The sole reason for several microbreweries to be popular and fruitful is that the owners were willing to experiment and their love for innovation.

Also, the impact of failed flavours doesn’t affect craft brewers as much as it does big names. This is because they brew only a few barrels at a time. If a particular flavour doesn’t work well, they can just scratch it off and start afresh. This is the main reason why craft breweries are so popular with beer lovers – the chance to try new flavours and give in their opinion.

CRAFT BEER ISN’T JUST LIMITED TO THE PUBS

Since, craft beers are so popular among the beer drinking clientele, retailers are joining in the explosion too. Several retail stores all over the country are now stocking up on craft beers due to increased demands from customers.

Wholesalers and retailers are driving up the sales, which in turn leads to increased production. The craft beer industry is evolving and at a pretty rapid pace.

CRAFT BREWERIES ARE THE NEW, COOL SPOTS IN TOWN

Ten years ago, if you walked into a bar, all you can get were a few big name beers. Now, the scene has changed so much that all bars stock at least a couple of craft beers along with the regular ones. Also, several craft breweries have an adjoining pub or bar, where you can go with your gang, relax with a couple of new flavours and get serious street-cred in the beerosphere.

Once, people get the hang of a new flavour, they are likely to ask for it the next time at their local watering hole. This increases the sale and spread of craft beers.

INCREASED PORTABILITY

For the first time ever, craft beers are no longer restricted to taps. They are now available in cans and can be easily shipped around the country. Soon, you can taste a craft beer brewed with Assamese flavours at your local pub in Mumbai. Canned craft beers are the next growth segment of the microbrewery industry.

THE RISING POPULARITY OF CRAFT BREWS

As more and more craft brews emerge, it’s a good time for both the craft brewer and the beer drinker. For the first, it’s a great investment opportunity and increasing sales means increasing profits. For the latter, it’s time to rejoice and celebrate with new, exciting, never before flavours.

M/s Rohit Jafa Brewing Solutions is one of the best microbrewery equipment suppliers in Brewing Industry in India. If you are looking to set up a microbrewery in India, you can contact us where we can discuss on the advantages, complete business plan, likely pitfalls etc. so that whatever money you spend gives you the best yield. You can contact us at www.microbreweryindia.com or call us at +91 98112-33358.

Ahh, beer! The golden liquid, the real world equivalent of elixir! Is there any other finer liquid? Whether you’re into strong ales, light beers, or IPAs, a mug of ice-cold beer is enough to make you feel relaxed and at your best during summer, winter or any season, to be honest.

If you think the fun stops at just drinking gallons of this all-time favourite drink, then you’ll be shocked to know that there’s more to this bubbly liquid than just sipping it. That’s right: there is an array of things; you could do with beer, other than drinking it.

If you’re in a mood to experiment, here are 10 different uses for beer, than pouring it down your throat (but, we agree that it’s the finest way to consume beer).

#1: TO SOFTEN UP MEAT

Tough meat? No problem when you have a can of beer. Yep, beer is a great way to soften up tough meat. Pour beer and marinate it for around one hour before cooking. Better still, you can marinate it overnight in the fridge to get soft, tender meat that will just melt in your mouth.

#2: RESTORE SHEEN TO YOUR GOLD ORNAMENTS

Put the gloss and lustre back in your gold jewellery by rubbing it with a few drops of beer. Wet a soft cloth with beer and rub it gently on your ornaments. Then wipe it down with a dry cloth. Presto! Your gold jewellery is as good as new. Beware that it doesn’t work on gemstones, only on solid gold.

#3: REMOVE COFFEE, TEA STAINS FROM YOUR RUGS

Spilt coffee or tea on your favourite rug or linen? Worry no more, just pour a few drops of beer on the stain and rub vigorously. The stain will miraculously disappear. Your favourite drink saves the day! You may have to repeat this process a few times to wipe away all traces of the stain.

#4: SOAK YOUR FEET

Yeah, seriously! Fill a tub with white vinegar and dark beer to create your own pedi station at home. The yeast and the acidity of the drink help to clean dead cells from your feet, giving you baby soft feet. Just make sure you use a beer that you don’t like to drink or you could end up drinking from the tub 😉

#5: PASS A KIDNEY STONE

Beer is a natural diuretic. Hence, drinking ample amounts of the brew can help you pass kidney stones. Additionally, the alcohol in the drink dilates the tubes connecting your bladder and kidneys, helping you pass the stone easier and without pain. So, there you have it, a medical reason to drink gallons of your favourite drink.

#6: MAKE FLUFFY PANCAKES AND WAFFLES

If social norms don’t allow you to drink beer for breakfast, how about adding it to your waffles and pancakes? A common baking trick is to add club soda to the batter for fluffier pancakes and waffles. The beer has the same effect and adds a bit of flavour. Now, you can have a beer for breakfast without attracting malicious stares.

#6: FEED BEER TO YOUR LAWN

Professional gardeners state that spraying a few drops of beer on your lawn keeps it healthy and green all throughout the year. The grass will intake the sugar from the beer and receives abundant energy. This is an excellent way to remove the brown spots on your lawn. However, don’t pour lots, you don’t want your grass getting high .

#7: BID ADIEU TO DISGUSTING SLUGS

Yucky slugs in your yard? How about inviting them to a beer party? Bury a paper cup in the soil and fill it with beer. Then wait for the slug party to get started. The slugs take a whiff of the drink and are knocked off. An easy way to get rid of slugs from your yard!

#8: LOOSEN UP RUSTY SCREWS

Stubborn screw that won’t budge, however, you might try? Pour a little bit of beer on the faulty screw and wait for a few minutes for the magic to happen. The acid of the beer cuts through the rust and eases it. Celebrate with a glass of beer for your ingenuity!

#9: FIX YOUR HAIR INSTANTLY

Add a few tablespoons of beer to a cup of warm water and apply the concoction to your hair. As beer is rich in vitamins and proteins, it helps in healthy hair. The nutrients in the natural barley add shine and lustre to your hair. You’re sure to have glowing tresses in no time!

#10: COOK RICE OR CHICKEN

Of course, you can use plain ol’ water to cook your rice or chicken. But, it’s a universal fact that beer is infinitely better than water. The alcohol in beer is cooked while the drink adds a unique flavour to your dish.

Still left with gallons of unused beer from last night’s party? (Does this ever happen, not in the universe we inhabit) Fill up your tub with the brew and soak in it, to relax your muscles and watch your stress melt away.

Are there any other unique uses of beer you have tried? Let us know and let’s make the golden brew a bigger part of our world.

M/s Rohit Jafa is the most renowned name in Microbrewery sector across Pan India. If you are looking to set up a microbrewery in India, you can contact us where we can discuss on the advantages, complete business plan, likely pitfalls etc. so that whatever money you spend gives you the best yield. You can contact us at www.microbreweryindia.com or call us at +91 98112-33358.

Tipplers all over the country are being haunted by doomsday visions. The happy memories of clinking glasses, shouting cheers, diving into the hole of crazy, meaningless boozy talk, sharing pegs, breaking into out-of-tune songs and driving crazy the friend, who has started seeing in triplicates, are beginning to fade away.

You may not get booze to celebrate Team India’s win nor can you drown your break-up woes with a tall glass. Ah, the simple joys of life, that we took for granted!

NO MORE BOOZE ON THE HIGHWAYS

What with the March 31st order of the Supreme Court banning the sale and serving of liquor within 500 metres from the State and National Highways, tipplers in various parts of the nation have been reported moaning the loss of their drink, sans the regular drink in their hand.

Yeah, we totally get it, that the Supreme Court passed the legislation to curb road accidents on highways that were caused by drivers influenced by alcohol.

Yet, despite the ban, a truck or a taxi driver can still pick up his booze before his journey or can get it from a shop that is just 500 metres beyond the highway. The ban has no effects whatsoever on an irresponsible driver, who is determined to lay his hands on his favourite drink.

“What the ban actually does is to spark some ingenious ways to sell and serve liquor.”

LET’S MAZE OUR WAY TO THE LIQUOR

Yes, we are referring to those entrepreneurs behind the resto-bar in North Paravur, a district in Kerala. This bar just like thousands of others all over the country falls under the 500m rule imposed by the Supreme Court. The bar owners instead of just closing shutters and packing their booze away have come up with a truly mind-blowing plan to circumvent the ban.

What did you think they did? They built a maze around the entrance to the bar. Now, technically to reach the shop from the highway you have to wade through a sci-fi style maze that lengthens the distance taken to reach your liquor. Now, they are no longer 500m from the highway.

Freaking genius right? We have to wait to see what the SC says for this. We, Indians are well-known for our herd mentality. Someone does, we follow ba-ba. Following this tiny bar in Kerala, several malls in upscale Gurgaon and other metros have altered their entrances, so that they are no longer within the 500m radius 😉

DIAL FOR YOUR BEER

And, do you know that some enterprising booze sellers who are outside the radius of the ban have capitalised on this ban by running an illegal booze delivery system to highway truck and taxi drivers? Yes, all you have to do is ring up the dealer while you’re cruising on the highways and the dealer sends his minion to deliver the booze at your rendezvous. Makes getting a drink easier than before the ban, right?

LET’S DISGUISE OUR HIGHWAYS

If you think it’s only shrewd privately owned bar owners who have bypassed the Supreme Court’s orders, then you are totally wrong! Did you hear about the UP Government’s sneaky manoeuvre to escape the wrath of the SC? Yes, the UP Govt rebranded a few state highways that ran right smack through cities to additional district roads. Problem solved! One can’t but marvel at the ingenuity of our administrators.

THE SCAPEGOATS

With that said, it’s only several unfortunate bars and restaurant owners who happen to have their premises within 500m of the state or national highways who are facing the brunt of this ban. No matter whether the restaurant is right in the smack of a city, at a mall or a suburban residential area, they just have to close shop.

Regardless, whether the customer is a young professional who catches up with drinks over the weekend or the mature adults who engage in the occasional drink, these bars and restaurants can serve drinks to none. This has resulted in the loss of several crores of rupees to the industry and the cutting down of tens of thousands of jobs.

A DRY PARTY

Even tourist hubs like Goa are facing the problems of the ban. No, you can’t drink even while on vacation, if the restaurant or bar, you frequent is anywhere close to a highway. That’s what the SC implies.

We believe that instead of imposing this ludicrous ban, stricter control on highway joints, regular breath-analyser checks for highway drivers, serious action on defaulters like penalties or impounding of the license of the driver is what needs to be done.

Hope our lawmakers realise the impracticalities of the ban that has led to cropping up of several issues like bootlegging of liquor along highways and endangering the livelihood of thousands of bar and restaurant owners all over the country and restore equilibrium.

Get right consultation on Microbrewery setup in India @ Rohit Jafa Brewing solutions. We can be checked on www.microbreweryindia.com | Talk to us @ (+91)9811233358.

Every time I visit a pub that has an impressive collection of glassware, I am reminded of the quote, “Anyone can drink beer, but it takes intelligence to enjoy a beer.” A true beer lover is proud of his ever growing collection of glassware.

If you’re wondering, do all these different styles of glasses matter, then the answer is a strong, resounding YES. Your glass is more than a utensil that holds your favorite drink. It’s a delivery mechanism that enhances the aroma, flavor and color of your brew. In fact, the type of glass may break or make your overall experience.

So, as a beer aficionado, it’s essential that you understand the different types of beer glasses and what they do to help you, grow your love for this universally, favorite brew.

1. PINT GLASS

This is the most common type of glass and is most likely the one you would see at a bar. The American pint glass also known as the Shaker glass, has a slender cylindrical shape that widens as it reaches the top. It holds around 16 oz and is usually used to serve lagers, ales, and stouts.

The English pint glass is similar to the American one, but it has a small lip at the top. Pint Glasses are cheap, convenient to drink out of, easy to clean and easy to stack. All of which make it the preferred serve-ware in pubs.

2. THE QUINTESSENTIAL BEER MUG

The beer mug is the favorite of several beer drinkers as it’s easy to use, can hold gallons of beer and is robust. It has a handle on the side and consists of thick glass walls which help to keep your drink cold. Sometimes, beer mugs have etchings or dimples on the sides. While many consider these to be merely decorative, beer connoisseurs feel that it helps to make the drinkers view the actual color and clarity of the brew.

Whatever be it, one can’t deny the fact is strong enough to toast your friends heartily while indulging in gallons of beer.

3. BEER STEIN

This is often confused with the beer mug. Steins have a hinged lid and a lever that opens the lid when you press it with your thumb. Steins are made from a wide variety of materials like stoneware, wood, porcelain, pewter and even silver.

Today, beer steins are mainly used as souvenirs or decorative glassware.

4. CHALICES OR GOBLETS

Unlike pints, goblets don’t have a standard size. Goblets have a bowl on top of a thick stem. Chalices are similar to goblets in shape, but they are made of thicker glasses. Some goblets have silver or gold rims. This is just decorative and doesn’t influence the flavor of the beer in any way.

The wide opening helps the drinker better appreciate the flavor and aroma of the drink.

5. PILSNER GLASSES

This is a tall, skinny glass that has no curvatures. It’s mainly used to serve pilsners and hence the name. Pilsners hold lesser volumes when compared to pint glasses. The slender design of the pilsner helps to retain the foam of your drink and brings out the real flavor and aromas.

Pilsners are not only fun to drink out of, but they help you understand the nuances of your drink.

6. WEIZEN GLASSES

They are often mistaken for pilsner glasses due to their similar shapes. The one significant difference is that Weizen has more curvature and they are mainly used for wheat beers. It helps to appreciate the full aroma and flavor of wheat beers.

7. SNIFTERS

This one is rare to find in pubs and bars. Snifters are mostly used for brandy and cognac. Not many people realize that it is a great glass to bring the delicious flavors and aromas of beer. Stronger beers like Belgian ales, IPAs are best enjoyed in this one.

8. THISTLE & TULIP GLASSES

The tulip glass is designed in such a way with a tulip-shaped bowl to trap the foam head. The thistle looks like a stretched tulip glass. These glasses enhance the flavor and aroma of malty and hoppy brews.

SO, WHAT’S YOUR FAVORITE?

There are various types of beer glasses, and each one offers a unique experience. We hope this list encourages you to try out different beers in different glassware. So which is your favorite? Get your comments rolling and let’s hear it out.

M/s Rohit Jafa is the most renowned name in Microbrewery sector across Pan India. If you are looking to set up a microbrewery in India, you can contact us where we can discuss on the advantages, complete business plan, likely pitfalls etc. so that whatever money you spend gives you the best yield. You can contact us at www.microbreweryindia.com or call us at +91 98112-33358.

Microbrewery industry is the buzz word right now in lot of Metropolitan cities in India. There are several reasons behind it which is seeing a massive movement where consumers are migrating from bottled beer to the freshly brewed beer and sipping it sitting in the great environment. Invertors entering the field are creating their own uniqueness in terms of type of beer manufactured and how the complete resto-bar set up is created. Ultimately consumers are having gala time. In this article, we are covering a very important topic which is if really everything so rosy in the segment or there are some potential show stoppers which slow down the speed a bit. The industry is little troubled with few underlined challenges on a global scale, here’s a look at how.

# 1 BIG FISH EATS THE SMALL FISH

It’s a known fact big flagship microbreweries have deep pockets. The challenge can become pertinent in near future that with more marketing budget they take away the major chuck of customers and small microbreweries which have unmatched taste with them keeps on fulfilling the loyal customer base only which doesn’t increase in the rate which is required to keep the business sustainable. This situation hasn’t become a major concern so far however there is a major money being pumped in the system which can make this situation arise. Globally it has been seen that major giants in bottled beer manufacturing acquire the local microbreweries to do the customer acquisition so in worst case genie goes in the bottle and the uniqueness of the acquired microbrewery is lost forever. You never know this situation can arise in Indian Microbrewery segment as well.

It has been widely seen beer drinkers don’t mind paying premium to buy their favourite drink from the favourite hangout however if big breweries emphasis too much of their consideration on attaining or evolving craft beer brands, they could risk distancing their essential, high-margin products, which would be bad news for such companies in the long run.

# 2: BECOMING DAMPENED DOWN BY INEXPERIENCED NEW BREWERS

As we have shared there is much ease now to get into the business, newer microbreweries are coming up with every passing month. And there comes few naïve ones who have some spiralling negative impact on the whole business. For new entrant getting a grip on product differentiation, its quality control and very important part selection of the right location is tough. When too many entrants exist, chances are that majority of them will be concerned about money making ways instead of creating a product differentiation. If that happens, it starts hurting the overall segment. It even leads the drifting of the crowd. You can acquire the customer first time with your great Marketing, however if beer is not great, in all likelihood these acquired customers are not likely to return which will ultimately hit the bottom line of the microbrewery.

Increased natural churn may sooner or later would become a new normal for a while.

At this point of time it’s safe to say “The sun is shining on draught beer”. Obviously, sector is poised to face some tests in the coming years if its current growth trajectory remains unchanged. Beer enthusiasts understand the good products. Government is backing the sector by favourable policies. Investors are feeding the money and money is creating more money. This situation will prevail till the time Good Beer is ruling the roost.

M/s Rohit Jafa is the most renowned name in Microbrewery sector across Pan India. If you are looking to set up a microbrewery plant set-up, you can contact us where we can discuss on the advantages, complete business plan, likely pitfalls etc. so that whatever money you spend gives you the best yield. You can contact us at www.microbreweryindia.com or call us at +91 98112-33358.

As a Beer enthusiast, you must have tried several different styles of beer and wonder how many still exists which needs a check in your list. We are making your life simple and to begin with sharing the details on Lager beer which dominates the market globally.

Here we go….

# LAGERS

Lagers are the most popular beer type around the globe. Their origin if we check is found to be from Central Europe. Lager term comes from Germany, it’s after the word “Lagern” which means to store. In this type of beer bottom part of the vessel is used for fermenting the Yeast culture. In earlier days, beer was kept at low temperature for few months/ weeks to give it the mellowness however with time and advanced machineries now microbreweries keep it for 2-3 weeks.

If we go back in time we find that John Wagner in the year 1840 brought the lager yeast. It was bought from Bavaria and first lager beer was brewed in Philadelphia, US.

There are several types of Lager beer are available – classifications which remains common are they are light in colour, carbonation level remains high with a mild hop flavour. Alcohol content you are likely to get is 3–6% TBV.

#1 BOCK

Bock is type of German Beer. This beer originated from a small town in Germany which is Einbeck. This beer is slightly heavier in nature as compared to other Lagers. And it’s also slightly dark in colour as its brewed with dark coloured malts. Bock lager beer is usually brewed during the winter time and best considered to be consumed during the spring season.

#2 DRY BEER

Its interesting to know the fact Dry beer originally brewed in Japan. The “dry” comes from the amount of sugar which is unconverted and remaining in the beer after fermentation. Idea is to convert all the sugar into alcohol and its kept for long fermentation periods. Result is a typical crisp and clean finished beer which leaves a very less after taste.

#3 PILSNER

Pilsener is 3rd type of lager beer. Name of the beer came from its city of origination. It was first developed in the city of Pilsen (Czech Republic). It is differentiated from other lager beers by its inherent high hop characteristics. Till one and half centuries back, this beer was fermented from top however with time beer was started brewing in cold caves which resulted in the overall improvement in flavour and qualities are also preserved. This beer is popular in Germany and other parts of Central Europe.

That’s all about the Lager beer, very soon we will come back with the other Type of beer which is “ALE”.

We M/s Rohit Jafa Brewing Solutions is the leading provider of microbrewery plants across Pan India, we have end to end know how available with us which is required to set up a microbrewery plant. In case you have any question on setting up a microbrewery plant, feel free to contact us a at (+91) 98-11-233358 and you can check our services, expertise, references etc. on www.microbreweryindia.com.