Category: Brewing Solutions

After months of deliberation and planning, you have decided to open a microbrewery. Congrats! But, before you start investing – you need to know that a brewing system is expensive. So, you need to make doubly sure that you’re making the right choice.

Here, in this guide, we list 3 factors to keep in mind, before you invest in a microbrewery, so that you can save time, money and effort.

#1: Purchase a Brew System in Advance

 

Brewhouses are available in a range of sizes and shapes. While purchasing a brewing system you have to factor in the time it takes to manufacture the system as per your requirements. Most leading brewery equipment manufacturers do not carry spare stock. Instead, they manufacture equipment based on the exact specifications and needs of customers. Also, note that the demand for equipment is high during certain times of the year.

Hence, it’s essential that you place orders well ahead of time so that you can open your brewery on time. Plan in advance. We recommend that you place orders at least six months ahead of time so that you don’t delay your brewery opening, even if there are unexpected delays in the manufacturing pipeline.

As the best microbrewery set up a company in India, we have a strong network of international brewery equipment manufacturers. When you place your orders with us, we source the best microbrewery equipment from all over the world, providing you with state-of-the-art equipment at the most competitive rates.

#2: Size Matters – Make sure to choose the Right Sized Brewing System

 

Before you choose the equipment for your brewhouse, you need to know certain criteria like the size of the upcoming brewing facility and production goals. Make sure to consider your current as well as future needs while choosing a brewing system.

Here’s a quick guide to help you decide the right-sized brewing system.

Start with your brewery’s estimated production volume. Use this formula to help you calculate the annual production volume of your brewery:

Annual production volume = Brewhouse size x number of brews per week x production weeks per year

Using a 5 BBL (Beer Barrels) system,

Annual production = 5 BBL x 2 brews per week x 50 weeks per year = 500 BBL

You can achieve 500 BBL production volume annually when you brew 2 times per week.

Alternatively, you can increase production to 700 BBL, when you brew 3 times per week.

Annual production = 5 BBL x 3 brews per week x 50 weeks per year = 700 BBL

Once you know your annual production volume, finding the right brewing system is a breeze. Generally, most nano and craft breweries use a brewing system of size ranging from 5 to 15 BBL. It can produce 500 – 3000 barrels in a year.

Larger breweries use bigger brewing systems ranging from 15 BBL or more. Using this system, a brewery can manufacture up to 3000 barrels in a year.

Bottom Line: Make sure to know your targeted current and future production volumes before you choose the right sized system. If you need further help on choosing the right brewhouse size, you can check out this handy guide.

#3: Choose the Right Brew House based on your Brewing ROI

 

Just like all other businesses, running a microbrewery is a business at the end of the day. Though you may be extremely passionate about the venture, your business needs to show profits at the end of the day.

Make sure to factor the ROI (Return on Investment) before purchasing equipment. Sometimes it’s worth to invest in a premium piece of equipment, while at other times, it’s not worth the cost. Make sure to use ROI calculation to determine whether you are making the right choice.

The cost of a brewery system depends on several factors like:

• The scale of the brewhouse
• Size of the brewery
• Whether the equipment is built by a local manufacturer or a foreign supplier
• The material of the brewery system
• Whether the equipment is new or used
• Installation and maintenance cost of the brewing system

Make sure to consider all these costs against your business goals. There’s no single answer to whether you should invest in a particular piece of equipment or not. It all depends on your objectives. So, calculating the ROI helps you avoid making the wrong investment decision.

Make an Informed Choice

Use the three factors listed above to help you make a smart choice while investing in a brewery system. Ready to take the next step? Get in touch with our experts to find the right brewing system that perfectly matches your requirements.

As the leading equipments supplier for microbrewery set up in India, we help you source the best brewhouses at the most affordable prices. Get in touch to know more.

Ten years ago craft beer was a new thing to Indians. The number of people drinking beer in India was limited, and even those who preferred the drink had limited choices. Having beer was also not seen as a popular drink for hangouts.

Now in big cities like Delhi, Bangalore, Mumbai and Pune beer has emerged as the popular drink among millennials and Gen-Zers.  Having a beer after a day of busy work is common nowadays. In cities like Delhi, Bangalore, and Mumbai, craft beer is like coffee for youngsters and people working in the corporate sector.

The growth of craft beer in India has been rapid, and the number of best microbrewery set up company in India is on a steady rise. Like many of our neighbors —including South Korea, Hong Kong, Vietnam, and Thailand —India has seen a spike in craft beer sales in recent years.

For a long, long time, the Indian beer market was dominated by regular commercial beers. In recent years, the palette of beer lovers in India has expanded to include microbrews. India is one of the world’s biggest markets for beer, even though the per capita consumption is far low compared to other Asian countries like China. The volume of beer sales has increased nearly two-fold times from 2010 to 2016, and today it’s valued at Rs. 41,000 crores.

In this number, craft beer sales represent around 650 crores of sales. The craft beer industry in India is seen to grow at around 20 to 30% per year. This rise is in spite of several regulations imposed by various state governments. Some cities like Mumbai, Bangalore, and Pune had relaxed regulations from the beginning, while states like Gujarat, Manipur, and Nagaland are facing its trouble in the rise of microbreweries and craft beer.

Reasons for the Growth of Craft Beer in India

 

One primary reason is the change in perception and mindset of beer consumption. Beer has emerged as a way to unwind after a long day. Millennials and Gen-Zers prefer beer compared to hard liquors. With plenty of flavors and styles, craft beer is steadily climbing in popularity.

With that said, the craft beer industry in India is still at a nascent stage, and microbreweries in India have a long, long way to go. The industry requires consistent support from the government to flourish.

It is to be mentioned that the spirit and passion of young entrepreneurs are what has made the craft beer industry, what it is today. And not to forget beer drinkers who are looking to experiment. In cities like Bengaluru, Gurgaon, and Pune, consumers have accepted the craft beer culture with open arms.

With that said, the future of the craft beer industry in the country is brighter than ever before. And, the time is right for enterprising and dynamic individuals with a passion for brewing to step into space.

If you’re interested, schedule a visit to our showroom in Delhi. We have the widest range of equipment in the industry and have helped several leading Brewpub Equipment get started. From procuring the required licenses to setting up your plant, from training staff to help you craft your unique recipes, we handle it all.

So, what are you waiting for? Make use of the growth of the industry and get started on your profitable venture.

Bengaluru or Bangalore has many sobriquets – the garden city of India, the silicon valley of India, the true city in India, and many more. Now adding to the list is a new title – the beer capital of India. Yes, Bengaluru tops all charts when it comes to beer consumption in the country.

And, right next to Bengaluru on the list is Mangaluru and Udipi, two other cities from the state of Karnataka. The average consumption of beer in the city increased 13%, in November of 2018, when compared to sales volumes of 2017.

While the numbers for this year have not yet been published, leading brewery consultants in India are hopeful that it will be more than last year. With the Christmas season and the year-end holidays around the corner, beer sales are expected to increase further.

The Stupendous Rise of Microbreweries in the City

 

When it comes to trends, Bengaluru has always been at the forefront. Whether it’s adopting the latest fashion or technology, the city leads other metros in the country. The scenario is the same – when it comes to microbreweries. The number of microbreweries and craft brewery pubs in Bengaluru are significantly higher when compared to other southern cities like Chennai, Hyderabad, and even Delhi and Kolkata.

The growth of microbreweries is one of the major reasons for Bengaluru to emerge as the beer capital of the nation. There are more than 65+ craft breweries dotting the city, and the pub culture of the late 90s and early 2000s has drastically changed.

The Evolution of Pub Culture in Bangalore

 

Today, pubs in the city are no more limited to college-goers with meager pocket money. From the IT professional to top lawyers, businessmen, and entrepreneurs, everyone visits pubs in the city regularly. A decade back, the number of pubs in the city was limited, and it was sort of a closed community.

Only a handful of beer drinkers visited these pubs and bars, and owners had to rely on their regular customers to keep up the sales going. And, not to forget there were severe restrictions like – shutters had to be down by 10 pm, which meant the last orders had to be taken by 9 pm.

Today, the pub and brewery set up in Bangalore have vastly transformed. Pubs have evolved into large communal spaces where people of all ages gather. Also, the tastes of beer drinkers have evolved.

From sticking to mass-produced commercial beers, today’s beer drinkers are open to tasting new styles and flavours. It’s no longer about bottled beers. It’s all about fresh on tap, with a wide array of flavours. And, not to forget that beer is an easy drink that suits everyone from the young drinkers in their 20s to the elderly.

And, more Positive Changes are on the Way

 

That’s not all. The state government of Karnataka is working on revising and amending the Karnataka Excise (Brewery) Rules of 1967. The planned proposal includes the introduction of growlers. Once passed, this law will permit customers to purchase large containers of draught beer – typically 1.5 litres to 2 litres to take home.

Growlers are popular in several western countries with a large beer-drinking population. These are giant air-tight containers made of stainless steel, glass, or ceramic, allowing for easy transportation of fresh beer. And, there are even proposals for online delivery of beer direct to the doorstep of customers.

And, if you’re an entrepreneur with a passion for brewing, the time is perfect to launch your venture. With a modest capital, you can create a successful business venture that will offer you tons of revenue. For the best microbrewery equipment supplier in Bangalore, reach out to our team for extensive assistance.

From scouting for the ideal location for your brewery to setting up equipment and training staff, we handle it all. With years of experience in the industry, and bundles of dedication, we are more than microbrewery equipment suppliers. We are your partners in building a sustainable and profitable venture.

To know more, give us a ring or connect with us on social media.

Beer – the magical beverage the turns strangers into friends and melts all stresses. Visit any pub in any city in India, you are sure to find a large menu offering a wide range of local beers as well as commercial ones. From being considered as a drink reserved to just a select few, beer has grown to become one of the most popular beverages – among both men and women – in India.

Ever wonder what goes into making your favorite brew? While beer making is a complicated process and involves several key steps, the ingredient list is pretty simple. Yes, you read that right – your favorite drink has just four key ingredients. Here, in today’s post, we take a look at the major ingredients that play a key role in beer making.

Four Key Ingredients used in Brewing

1. Water

 

Yes, beer is not possible without water. Generally speaking, 90% of beer is water. Though water is one of the major ingredients of beer, it’s often the most overlooked. If you use poor-quality water (for instance, chlorinated water) then your final drink is sure to have a bad after taste of chlorine.

The importance of water in brewing is a vast topic and we’ll cover it in detail in another post. For today, we’ll just stick to the basics. There are plenty of factors to consider while choosing the right water source for brewing.

Some of the main factors are – pH levels, chlorine and sulfate levels, hardness/softness, mineral content and more.

If you’re a passionate microbrewer looking to set up a craft brewery, then you’ve got to start with the right water source. While evaluating prospective locations for your brewery, you have to ensure that the location has ample water supply. Not just water supply, but the right water supply.

If you can source natural sources of water like – river water, lake water, well water or even rainwater – then it’s well and good. If that’s not possible, the next best choice is to look for locations where the municipal water supply is not heavily treated with chemicals.

2. The Hops

 

Hops are the next main ingredient for brewing. They are small, green flowers that grow on a vine. It looks similar to regular vines, but it does not have tendrils. The flowers are shaped like a cone. Hops are filled with a bitter resin-like substance that balances the extreme sweetness of the plant.

If you leave hops out of the brewing process, then the final drink you brew will be overly sweet and flat. Wonder why we choose only hops and not any other ingredient for brewing?

This is because hops act as a balancing agent and balance the bitterness and sweetness of the malt. The stage at which hops are added in the brewing process plays a crucial role in determining the output. Hops that are added early on in brewing leads to a bitter flavor while adding hops during the later stages of brewing enhances both the flavor and aroma.

3. Malt

 

Malt is the starch source in your beer and this is what provides the fermentable material. It’s a key determinant of the flavor and the strength of the beer. While there are plenty of starch sources, the most commonly used for brewing is barley.

The grains are malted by soaking it in water. This starts germination. The partially germinated grains are dried in a kiln. This is the process of malting.

Malting produces enzymes that convert the starch in the grain into simple fermentable sugars. The roasting time and temperature determine the final output. For instance, if you use darker malts that have been roasted for a longer time at higher temperatures, then the beers produced are darker in color.

Wonder why barley is the preferred malt for brewing? This is because of its fibrous husk. The husk is a rich source of amylase, a digestive enzyme that converts starch into sugars. Additionally, the fibrous husk is most suited for forming the wort.

In a nutshell, the malt is the sugar source for brewing and plays a key role in influencing the presentation and flavor of the beer.

4. Yeast

 

Finally, yeast. These tiny organisms through a microbial pack a punch. They transform the sugary wort into the carbonated and fermented beer you love.

Yeast consumes sugar in the wort and releases carbon-di-oxide and oxygen. Once you introduce yeast into the wort, the tiny organisms munch munch their way through the majority of sugars in the wort. Once all the simple sugars are consumed, the yeast starts working its way on the complex sugars, releasing complex by-products, all of which add to the flavor of the drink. Once the yeast has eaten all the sugars, it drifts into a sleepy state of hibernation.

That’s it. The process is complete and beer is made. Brewers can either use dry yeast or liquid yeast, depending on availability and preferences. Dry yeast is available in foil packs and looks similar to the powdered yeast used by home bakers. You can leave unopened packets of dry yeast in a pantry shelf for months. If refrigerated, it stays good for years.

That’s it. These are the four main ingredients for beer making. You can add different flavoring ingredients based on the output required. Finally, there’s one more ingredient that’s a MUST – wondering what it is? It’s LOVE. Even though it may sound cheesy, you need to be passionate about brewing. If you love what you’re doing, then you can be sure that you’ll get an incredible tasting beer.

And, if you’re looking to turn your passion for the drink into a profitable venture, get in touch with our team, the leading Microbrewery in India Business Plan for the best guidance and expert advice.

Cheers!

Beer is turning out to be the new coffee in India among the youngsters. Craft beers are soaring in popularity in cities like Bengaluru, Mumbai, Pune, Gurgaon and several others. The best part is that craft beer lovers are open to experimentation. They are willing to go beyond traditional IPAs and lagers.

If you’re a beer lover, then we’re sure you would have come across a few of these exciting flavors in your nearest pub. Rohit Jafa brewing solutions provide complete craft beer brewing equipment in India.

Craft beer making is an art, and thanks to an array of exciting ingredients in India, we’ve got plenty of new flavors to experiment. Here are the top unique beer flavors in India, that is currently doing the rounds at pubs across the country:

1. Masala beer

 

The flavourful Indian masalas have conquered the beer industry too. The masala beers are preferred as accompaniments for chicken and fish. It has a strong odor that can feel a bit off-putting initially. But, once you get acquainted with the taste, it’s a delight to the palette. Though not very popular initially, the demand for masala beer has picked up recently.

2. Hibiscus beer

 

Since ancient times, hibiscus has been used in juices for its cooling and refreshing properties. Now, you can find this colorful flower in your drink too. A bit expensive than your regular pint, hibiscus beer is a huge hit at taprooms all over the country. The best part – it’s insanely instagrammable, thanks to the deep tones of the flower.

3. Mango Beer

 

The king of fruits – India’s summertime favorite fruit is now available in beer form. If you have a sweet tooth, then you’ll love this one. Alfie, the beer made from Alphonsa mangoes has a unique sweet profile that makes it a great choice even for beginners. Not just Alphonsus, pubs around the country are trying out brews from other styles of mangoes as well.

4. Blueberry Beer

 

Now your favorite dessert fruit has arrived in your beer mug. Strawberry and blueberry are two of the most popular dessert flavors for beer. Blueberry beer is not overly sweet like mango beer; it has a hint of slight bitterness. It pairs well with Tandoori and grilled side-dishes, both veg and non-veg.

5. Coffee Beer

 

That’s a great combination. If you’re a die-hard coffee lover, then you’ll certainly love this. It’s a huge hit and is popular all over the country.

6. Darjeeling Tea Beer

 

If coffee has made its way into beer mugs, can tea be far behind? This one is for you chai lovers. It’s very refreshing and aromatic.

7. Paan Beer

 

This is a quintessential Indian flavor. We’re sure you cannot find this beer anywhere else in the world. It’s an Indian tradition to chew a paan after a large meal. This beer gives a contemporary twist to this tradition.

Infused with the flavors of a regular paan, the beer is made with lemongrass and betel leaves. You can even find slight undertones of jeera and other sweetmeats that accompany a paan.

8. Tulsi Beer

 

Honey basil or tulsi is another spice that is found commonly in India. Tulsi has anti-inflammatory properties and is an age-old remedy for treating a cold. This beer is made with wild tulsi and honey, giving it a pungent and sweet taste.

9. Honey Lavender Beer

 

This is another combination that is a great hit. The sweet citrus flavor of lavender paired with honey makes it an easy drink. But, don’t mistake it for a non-alcoholic beverage, this one packs quite a punch.

Have you tried any of these flavors? Or have you come across any unique beer flavors in your favorite pub?

Let us know in the comments and let’s keep the conversation rolling, just like your favorite brew!

In the second wave of growth of craft breweries in India, craft brewers are making their signature brews available to a larger audience by embracing bottling. Here, in this guide, we discuss all that you need to know about bottling your craft brews.

The Current Scenario for Bottled Craft Beer in India

Nearly half a dozen microbreweries in Bengaluru are planning to launch bottles of their craft beer to meet the rising demand for craft beers in the country. Right now, India has only a handful of craft breweries like – Bira, Simba and White Owl that sell craft beer in bottles. The rest of the breweries in the country manufacture small quantities of beer to be sold in taps and at their in-house restaurants and pubs.

To meet the rising consumer demands for packaged craft beer, Toit, a brewpub in Bengaluru is planning to set up a 4-acre bottling plant in the outskirts of Bengaluru. However, one major obstacle facing microbreweries are – restrictions and limitations. To give an example, the state government of Karnataka does not permit brewpubs to distribute beers brewed in-house. Additionally, brewpubs in the city can produce only 1000 liters per day.

Apart from the licensing and permits, craft breweries have to deal with other challenges while producing beer at a larger scale. Cold-chain supply infrastructure and short-shelf life of beer are some of the other major challenges faced by craft brewers when they distribute beers large scale.

With that said, there is a huge market demand for bottled craft beer in the country. And, when done right it could take your brewery to the next level, opening up newer channels of revenue.

If you decide that bottling beer is the next step to go for your craft brewery, here are a few key factors to consider and the major pitfalls to avoid.

Filling Bottles is vastly different from filling Kegs

 

Filling kegs is pretty straightforward. All you have to do is reach out to your preferred kegging equipment suppliers in India and get the required equipment and you’re good to go.

The kegging process is as follows: You draft your recipe, brew the beer, fill into kegs and sell it at your pub, in-house restaurant or sell it to other pubs. In this method, you make profits by selling your beer at retail counters, helping you grow your microbrewery.

What next?

If you decide that you want to bottle beer for distribution to various retail counters, then you need to start bottling the beer you produce. You have two options:

Option 1:

You can outsource your bottling to a contractor. Initially, the number of bottles is modest – around 500 to 1000 bottles at a time. In this case, it makes sense to outsource your bottling needs to a contractor instead of setting up a bottling plant in your premises.

In this case, you transport your kegs to the contractor. The contractor uses their machinery to fill up the beer from the kegs into bottles and transports the bottles back to your brewery. From the brewery, once the quality check is done, the bottles are distributed to various pubs, restaurants, and other retail counters.

Drawbacks of this method: While this method works initially, it’s more of a hassle, once the volume of your bottled beer increases. Additionally, you have to depend on the contractor to meet your supply demands.

This brings us to the next option.

Option 2: Set up an in-house bottling plant

 

Pros of this option: You can bottle the recipes as and when you finish the production. You don’t have to wait for the time it takes for your brew to reach the bottling plant and back. You are in complete control.

Cons: With that said, setting up an in-house bottling plant is expensive. Here are a few factors to keep in mind while deciding whether you should bottle-in-house or outsource the process.

• Evaluate your finances carefully. See if you have sufficient capital to invest in a bottling plant. If you don’t have the required capital, you can also take a business loan.
• Evaluate if you have the required human resources. Bottling needs additional staff. You may have to hire a couple of extra staff to help you out for the process.
• Next, calculate if there is a significant demand for your beer outside of your pub. Only go ahead with bottling, if you see market demand.
• Make a realistic budget – this should include all costs for setting up and operating the bottling plant.
• Do you have the space for the bottling plant? Remember that a bottling plant occupies space for all its accessories – a carbonating unit, labeling machine, extra pumps, packing and storing area and more.
• Finally, you’ll need to undergo training for the bottling process.

Bottling is a time-consuming and expensive process. But, once you figure it out, it’s a great way to boost your revenues. Alternatively, you can also use your bottling plant to bottle brew for other microbrewers for a cost. This provides you with an additional stream of income.

Here are a few commonly asked questions about Bottling:

1. Should I choose canning or bottling?

 

If you’re looking to preserve the high-quality brand image of your beer, then it’s highly recommended that you bottle it, instead of canning it. In India, most mass-produced beers are available in cans. So, make your beer stand out, by bottling it.

2. Can I bottle my beer in a PET bottle instead of a glass bottle?

 

Technically yes. You can use your in-house bottling plant to fill your brew in PET multi-layer bottles. However, we urge you to consider the environment and opt for eco-friendly glass bottles that can be recycled. Additionally, using eco-friendly packaging improves your brand image among today’s consumers.

Hope this guide serves as a starting point for all your bottling queries. If you have any more doubts or need finding the right bottling and canning equipment suppliers in India, reach out to our team.

Meantime, Cheers till we see you in the next article.

The state of Uttar Pradesh, which is famous for its several tourist destinations, is welcoming beer to attract tourists. The state is all set to welcome microbreweries in the state. With the entry of microbreweries breweries and craft beer in-state politicians, bureaucrats and businessmen expect a rise in business in the state.

Recently a new policy has been brought introduced in the state, which ended the special excise zone and monopoly in the state’s wholesale trade. This made the opening of liquor business an easy process, which allowed the entry of new microbreweries and craft beer in the state.

The metropolitan cities in India like Bangalore, Delhi, Mumbai, Gurgaon, and Hyderabad have developed the culture of craft beer and breweries, which is becoming the landmark of the cities. Soon with recent decisions, the Uttar Pradesh would also be able to taste craft beer.

What makes craft beer different from bottled beer? What is microbrewery? What makes it so special? To answer all your doubts, we are here.

 

First things first, what is a microbrewery?

 

A microbrewery or craft brewery is a place where a limited quantity of beer is produced for the consumption on its premises. It aims in quality, flavor, and brewing technique. The beer is freshly produced, and it can have a lot of variety. Craft breweries can brew a wide range of flavors like citrus, mango, and much more. This is not possible in mass-produced commercially, bottled beer.

What makes Craft Beer Enjoy a Cult Status?

 

The craft beer is more enjoyed and liked by the youngsters and also middle-aged people. The demand for craft beer is on the rise because of their freshness and the unique flavor available. The classic wheat flavor is favorite craft beer for most of the craft beer lovers.

In simple words, bottle beer is like a readymade suit, it may not fit you, but craft beer is like a customized suit, the flavor will suit your taste buds.  There are many different flavors, like caramel, chocolate, coffee, coriander, floral hops, grapefruit, lemon, oak, orange, hazelnut, spice, and much more. The craft is mostly served chilled; it is served between 50 and 55 degrees Fahrenheit, so the flavor is noticed better.

Unlike bottled beer craft beer is said to be healthy, craft beer doesn’t contain glycerine, and carbon dioxide is less.

To make craft beers, it is important to have high standard equipment, we Rohit Jafa are leading brewery equipment suppliers. We have leading projects in metropolitan cities in India like Bangalore, Gurgaon, Hyderabad, Kolkata, Mumbai, and Delhi. We also have an international project in Seoul, with a 20,000 liters production capacity per month.

If you are interested in setting up a brewery, reach out to us. With years of experience in the business, we have set up several pubs all over India in several cities like Gurgaon, Bengaluru, Pune, and more. You can mail us at rohit@microbreweryindia.com. Rohit Jafa welcomes all the Uttar Pradesh-ians for business with us.

India has seen a huge increase in craft beer sales in recent years, thanks to consumers change in tastes. Beer drinkers of today are no longer satisfied with the regular mainstream bottled beers available on the market. They are looking for fresh flavors, fresh tastes, and unique ingredients.

The overall alcohol market in India is one of the biggest in the world. The overall beer sales in the country doubled from 2010 to 2016, and the overall beer sales in 2016 amounted to a whopping Rs — 41,000 crores per year.

While craft beer sales are estimated to represent only rupees 650 crores of the overall amount, the industry is said to be growing at roughly 20% to 30% per year. What’s striking here is that craft beer sales continue to increase quickly in spite of the hurdles set by the state government of each state. Some states cities like Mumbai, Bangalore, and Pune don’t face much the problem in India, while states like Gujarat, Manipur, and Nagaland have restrictions that prevent the rise in the growth of craft beer in the county.

Over the last few years, there has been a marked change in the way Indians consider beer. From being a drink primarily reserved to the upper echelons of the society, beer today has become a drink that is considered as the perfect social drink. Low in alcohol content, beer is slowly becoming the primarily alcohol of choice for Indians of all ages and status, replacing hard liquor.

The one major change noted today is that people are no longer satisfied with mass-produced commercial beer. They are looking for artisanal brews, locally made and sourced with fresh local ingredients. This change has been remarkable and has paved the way for the growth of craft beer in the country.

Though there is an improvement in the industry it is still in the nascent stage, craft beer and microbreweries still have a long way to go and have plenty of hurdles to cross by in the coming years. The industry needs care, support nurture from the state and central government. Only with the support of the government, the smooth running of microbreweries will be guaranteed. There are great hopes for the craft beer and microbreweries for the development of the country.

The passion from craft beer lovers and the acceptance by the customer has made the craft beer industry what is it today. The cities like Gurgaon, Bangalore, and Pune has accepted the craft beer culture. Many young entrepreneurs dream of opening their brewery and have huge passions for making craft beer.

The reason behind the acceptance of the craft beer in recent times as being the following reasons

1. The western culture influence: the craft beer culture has been seen in western culture. The emergence of western culture in India has brought craft along with it. The trends in European and American countries influence the developing countries like India in a greater way.

2. The entitled millennials: the millennials are quite experimental and believe in the motto you can live the life once. The culture of the party, evening hangouts, night hangouts are seen in rising among millennials. According to some reports, the 20-29 aged people are the major craft beer drinking population.

3. The health frenzy people: The craft beer is considered as healthy than the bottled beer. Bottled beer contains the preservatives, whereas the craft has no preservatives. Also Unlike bottled beer craft beer is said to be healthy, craft beer doesn’t contain glycerine, and carbon dioxide is less.

There are only two main challenges faced by the microbrewery industry presently in India, first the high price of the craft beer, second the strict regulations that are a hurdle for promotion of craft beer in a state.

The two challenges depend on each other; the bottled are cheap because they are produced on a large scale whereas they also lack in the quality given to the customers. The bottled beer is also promoted and marketed, which is used as a strategy for its sales. The same doesn’t work on microbreweries or craft beer, as it is not affordable to spend money their promotion. This most of the people unaware of the craft beer in society. So it is only known to a few people.

The solution for the problem would be to use the right kind promotion and make people aware of the craft beer and microbrewery. The government should help with the promotion of the craft beer and pass the information to the people about the craft beer. All the breweries should come together and tackle the both mentioned challenges and difficulties in society. This solution can help with the rise of the brewery in India. Apart from this tax breaks/reliefs need to be given to craft beer to decrease the cost of the beer.

One the main solution is the coming together of the brewers in the society. They should protect their passion and spread awareness about the benefits of the craft beer than the bottled beer. One of the methods is to form associations in each state where the craft beer is popular, and it is permitted. It allows them to work as a team and break the barriers in each state.

Microbreweries are undoubtedly going to be the big next thing in India. However, remember that in order to set up successful and profitable breweries, you need the right equipment and the best expert advice.

Rohit Jafa Brewing Solutions are the leading microbrewery solutions and brewpub equipment suppliers in India. We are known for helping clients set up popular breweries pan India in cities like Gurgaon, Kolkata, Pune, Bengaluru, and several others. We have been instrumental in setting popular microbreweries at popular pubs in big cities like Mumbai, Bangalore, Gurgaon, Delhi, Pune, Kolkata and much more. We have won several awards and accolades including the best pub brewery plant in Gurgaon. We also have a successful international project in Seoul, South Korea.

If you are interested in setting up a brewery, you can contact us. We have offices in Hong Kong, New Delhi, Bangalore, and Mumbai. You can also mail us at info@microbreweryindia.com. Rohit Jafa is happy to be of service to all passionate brewers.

Recently on June 11^th, the Uttar Pradesh state government signalled the green light for starting up of microbreweries at restaurants, resorts, clubs, and hotels in the state. This news has been spreading like fire and bringing happiness to all the beer lovers in town. The decision of permitting microbreweries in hotels, restaurants, and clubs, would make increase revenues for the Uttar Pradesh government and also provide a boost in employment and tourism in the state.

States like Andhra Pradesh, Kerala, Karnataka, Maharashtra, Haryana, Delhi, and Telangana allowed microbreweries a few years ago. Following this, these states have seen a major increase in tourism growth. A major increase in tourism revenue was seen after the setting-up of microbreweries in the states mentioned above.

The decision was passed in the cabinet after considering the increase in the number of international and domestic tourists visiting the state. The state cabinet recently approved an amendment to the Uttar Pradesh breweries Rules of 1962 allowing the setting up of micro-breweries.

The Uttar Pradesh government has stated that the overall volumes produced by a micro-brewery should not exceed more than six hundred liters per day or two lakh liters annually.  To set up a microbrewery in Uttar Pradesh, you will have to obtain a license.

The application fee is Rs 50,000, and the license would cost you Rs 2 lakhs for setting up for micro-brewery. A fee of Rs 1 Lakh should be deposited for obtaining the license. The validity is for 11 months. Restaurants, resorts, hotels, and clubs can apply for bars.

Gurgaon has already made its spot as the craft beer capital in India, with high standard brewery plants and equipment suppliers. Gurgaon has some of the best pubs in India. The quality of the craft beer depends upon the brewery equipment. With Gurgaon being the nearest places to major cities like Lucknow, the impact would be seen.

Here at Rohit Jafa brewing solutions, we are one of the major brewery equipment suppliers in India. We have helped set up dozens of microbreweries all over the country, including cities like Gurgaon, Bangalore, Hyderabad, Kolkata, and our latest project in the capital of India, New Delhi.

Top customer favourite breweries in Gurgaon like Bronx, Aravali Resort, and Vapour are some of our proud projects. These are projects that are immensely liked and received by the people of Gurgaon and also tourists.

If you are inspired by the breweries in Gurgaon or have a passion for craft beer making, you can visit our website for some craft brewing resources. If you want to have a one to one conversation with us, you can drop us a mail at jay@microbreweryindia.com or ring us at +919811196262. We would love to get you started and help you turn your passion into a thriving business.

Are you ready to get your brew on?